So in honor of National Margarita Day, I’ll tell you guys about the one time I bartended a conference and made only margaritas:
I make really good margaritas. Like, really good. So when a lady came to the bar asking for a drink–but undecided about whether to get a cocktail or glass of wine–I suggested a margarita.
It was a beautiful spring day, one of the first warm days of the season for Michigan, and Friday afternoon, so that seemed perfect. I convinced her to let her hair down and have a refreshing cocktail. She agreed and the rest was history.
She raved about how good her drink was, which made the other ladies want to try one. They ordered several rounds. And, because they had made up their minds,–after ordering one from the other bartender–that mine were better, they refused to let the other bartender make any. She became in charge of grabbing more limes and restocking glasses. I got a hand cramp from all the limes I squeezed–(fresh lime juice is key).
I made 36 margaritas that day. Only one person ordered something different, a glass of white wine, but for her second drink she gave in and got a margarita, then cursed the fact that she didn’t have that to begin with. The power of persuasion is a real thing.
As a bartender, it’s imperative to encourage customers to buy certain things; to upsell, be able to charge more, and earn a bigger profit. That’s how liquor promos work too: they place a bunch of advertisements all over a bar and wait for the magic to happen. You may think you choose that Heineken or Cirôc, but likely your subconscious did from seeing an ad.
The same thing happened when, looking for some excitement one night at work, I decided to make my bar customer’s otherwise ordinary margarita, blue. (*Secret bartender stuff: triple sec, the orange liqueur used in many drinks, is the same thing as blue Curacao, used in most blue drinks. I simply swapped one for the other.*) The customer was put off at first, but after some convincing, she tried it, and love it. It was an ordinary drink made more extraordinary with one small change.
And others noticed it as well. For the rest of the night, even if they came to the bar for something else, once they got there and saw the blue drink, people asked for it simply because it “looked pretty.” Those same people would probably never have asked for a margarita. I increased my sales, and my demand, and ultimately my client base who came only to me after that, (cuz, like I said, I make really good margaritas.;))
*People want what they think they want based on what others have.*
Keep this in mind when thinking about relationships. How your significant other seems to become more significant to others once they become yours. Those wanting a relationship like yours can easily confuse their desire to have what you have with your boo, to wanting your boo to be theres. Or the way an ex becomes more appealing after you’ve seen them with their new boo.
Hearing someone sing praises about something raises our antennas and makes us want to see what all the fuss is about. Now, luckily for me, my margaritas lived up to the hype, but that isn’t always the case, and you have to be mindful of what you’re sacrificing for this curious choice. Trying a new, pretty drink is nothing as far as risk is concerned compared to experimenting with your relationship,–or someone else’s,–because that over there looks nice. You have to make sure it’s worth the chance. But, it can be rewarding to step out of your comfort zone to try something refreshing and new.